Technology partnerships
PDK Integration
Leading dealer requirements, hands-on validation, Sales demonstrations, and reusable distributor communications.
Pre-release · October 2026
View case studyPhysical Security & B2B Technology
Product & Channel
Marketing Leader
I connect product, Sales, and engineering to turn complex technology into clear positioning, dealer programs, and effective marketing.
Marketing leadership. Technical depth. Hands-on design.
Plymouth, Minnesota · Senior roles & select consulting
Selected work
Product decisions. Creative execution. Practical tools for the channel.
Product positioning
Air Series Repositioning
Reframing a wireless bridge around the installer’s problem: costly long-distance cable runs.
Campaign artwork · detail
View case study
Strategy & commercialization
Mobile Surveillance & Dealer Financing
Positioning a two-model trailer line, coordinating its launch, and building a repeatable dealer-financing program.
Product launch & commercial program
View case studyWhat I bring to the work
Product positioning
Turn technical capabilities into a clear reason to buy.
Air Series case →
Channel programs
Connect manufacturer, distributor, and dealer priorities.
Distributor programs →
Technical leadership
Connect requirements, validation, and market readiness.
PDK integration →
Creative execution
Carry the strategy through design, production, and delivery.
Explore the portfolio →Explore the portfolio
Campaigns, dealer resources, and the systems behind them.
12 projects
Product Positioning & Campaigns
VITEK · The Systems Depot
I turn technical features and Sales feedback into distinct product messages and coordinated campaign creative.
Distributor Programs & Sales Enablement
VITEK · SES & independent distributors
I connect partner planning, reusable campaign materials, commercial tools, approvals, and delivery.
Multi-Manufacturer Dealer Marketing
Low Voltage Direct
I coordinate recurring dealer campaigns across manufacturers, aligning the message with inventory, pricing, and website readiness.
National Advertising Campaigns
VITEK · Industry advertising
I develop original concepts, copy, and visual storytelling that give technical products a memorable selling idea.
Product Packaging Systems
VITEK
I bring product identity, feature hierarchy, technical accuracy, and production together in coordinated packaging families.
Product Launches & Lifecycle Transitions
VITEK
I lead marketing execution for product changes, aligning messaging, guides, packaging, and dealer replacement information across teams.
Product Website & Dealer Resources
VITEK
I organize product information and dealer resources into a useful website and a maintainable publishing workflow.
Dealer Email Marketing
VITEK
I guide campaign design, audience decisions, team execution, and response analysis to strengthen dealer communication.
IT Training Website & Email Marketing
Teknologix · Global IT Training
I connect a searchable training website and partner course feeds with branded campaigns and a dependable email platform.
Dealer Catalog & Technical Education
Video Security Specialists
I combine multi-manufacturer product selection with practical system-design and troubleshooting guidance in a substantial dealer catalog.
Product Catalog & Publishing System
VITEK
I connect catalog design with structured product records and custom publishing tools that support ongoing updates.
Dealer Events & Co-Op Marketing
Video Security Specialists
I connect event creative and dealer outreach with manufacturer participation, co-op support, and coordinated delivery.
Meet Chris
Experience across the channel.
My work spans security manufacturing at VITEK, distributor marketing with LVD and VSS, and technology services with Teknologix. That perspective connects product decisions with how partners sell, dealers learn, and campaigns get delivered.
Alongside my marketing work, I lead requirements development, hands-on validation, and partner coordination for VITEK’s ongoing QSRsoft integration.
Available for senior marketing roles and select consulting.