Distributor Programs & Sales Enablement

A channel program reaches the distributor’s sales team as well as the dealers it serves. I adapt the message and materials to each audience, connecting product priorities with a clear offer and practical next steps.

For the Q3 2025 SES sales-team incentive, I developed co-branded promotional creative around a Mexico vacation prize. The composition leads with the reward, then explains the sales period, eligibility and next step. It gives the program a clear visual identity while keeping the participation details accessible.

I coordinate product priorities, Sales input, partner requirements, reviews and delivery schedules. For SES, that means developing counter mats, product promotions and feature content that fit its formats and dealer audience.

I build the supporting structure as well as the finished piece: consistent product descriptions, clear promotion details, reusable layouts and partner-specific handoffs. That allows the core message to stay coherent as the materials change for different distributors and applications.

The work connects sales-team incentives, dealer-facing product campaigns and commercial support for national and independent partners. Each package pairs a clear message with the materials its audience needs to understand and act on it.