VITEK / Catalog design & publishing

Product Catalog & Publishing System

I designed VITEK catalogs that connect product-family messaging with clear comparisons, supported by the product databases and publishing tools I built.

VITEK 2019 product catalog · Cover View artwork ↗

Scope: VITEK · Catalog design, product-data organization & publishing tools
Context: Earlier product-information platform; separate from the later WordPress modernization project.

Build the information behind the pages.

I designed the catalog and built a custom product-information platform to support the work behind it. Product records brought together SKUs, specifications, categories, downloads, and related marketing assets; administration tools made that information maintainable.

The earlier platform used Classic ASP and database-driven tools. It supported product administration and recurring publishing work before the later WordPress modernization. The catalog still required editorial judgment, product-family messaging, layout, and print production.

Product comparisons with a clear hierarchy.

Selected pages from the 2019 catalog pair specification tables with product-family introductions and campaign creative.

Virtuoso cameras · Specifications and product-family messaging — **Give the product family a selling idea.** Virtuoso campaign creative introduces the range beside a consistent specification comparison. View artwork ↗

Transcendent cameras · Product comparisons and analytics messaging — **Connect capability and comparison.** The Transcendent spread pairs an analytics story with a structured camera table. View artwork ↗

More catalog views (2)

OnCue Bridge · Recorder positioning and comparison tables — **Explain the range, then help the dealer choose.** OnCue Bridge positioning leads into recorder specifications and model comparisons. View artwork ↗

VITEK 2019 catalog · Monitors and service tools View artwork ↗

Process summary

From product records to dealer materials.

1 · Organize the source

Maintain model identifiers, specifications, categories, downloads, and associated marketing assets in structured product records.

2 · Support the publishing work

Use custom administration and publishing tools to manage updates and prepare consistent product information for recurring use.

3 · Design the communication

Turn that information into product-family stories, comparison tables, catalog pages, and dealer-facing resources.

Creative ownership and technical ownership.

This work connected the visible catalog with the less visible work of organizing and maintaining product information. I was responsible for both the design and the supporting tools, so the publishing process could accommodate recurring product changes as well as the finished edition.

Explore the advertising concepts used across these product families →